What is Noah Kagan's Net Worth? A Million Dollar Weekend Scheme
Founder of AppSumo and author of the blogs OkDork and noahkagan.com, popular YouTuber and podcaster, and mentor to startups who is always willing to share his advice — all this is Noah Kagan. In this article, we've traced his path to the top of the entrepreneurial world, breaking down his sources of income and the current state of his business.
Noah Kagan has been fascinated by the business world, Silicon Valley and the opportunity to make big money since he was a teenager. That's why he entered the tech industry as an early employee at Facebook — only to be fired in 2006 for leaking company information to the press. He then worked as a marketing director for Mint.com, but also left the company. And after a few years of on-and-off Facebook-related jobs, it was time to give full-time entrepreneurship a try.
"Mark Zuckerberg wishes he didn’t fire me", still jokes Noah Kagan.
That's when Kagan founded Gambit, a social gaming payment solution that generated significant revenue before shutting down. Though his most notable venture is AppSumo, which is now considered a major player in providing software deals and resources for entrepreneurs. Kagan also runs Sumo.com and KingSumo, which are part of the Sumo Group and offer various marketing tools for businesses.
Main sources of income
In 2024, Noah Kagan’s estimated net worth is around $70M and still counting. Let's look at the projects that bring him such an impressive income.
AppSumo
Kagan's primary source of income is AppSumo, a daily deals website for digitally distributed goods and online services. It went from an idea to life in a weekend, cost just $60 to launch, and now generates about $80 million in annual revenue.
Sumo Group
Includes Sumo.com and KingSumo, which provide marketing tools and have further boosted his income.
Noah Kagan YouTube Channel
Kagan's YouTube channel, where he shares business tips, personal stories, and interviews millionaires, has over a million subscribers and earns him between $15,000 and $20,000 per month from advertising revenue.
Check out our other article with 19 solopreneur ideas if you're a student looking into the world of entrepreneurship:
Crypto Investments
Kagan has made significant profits from cryptocurrency investments that began modestly but grew as he invested more in bitcoin and other cryptocurrencies. These investments now provide a substantial monthly income.
Digital Products
Kagan also makes money from digital products such as online courses, the Noah Kagan Presents podcast, and a Kindle book called Million Dollar Weekend. All of this brings in about $2,100 per month.
Real Estate
His real estate investments include rental properties and projects such as PeerStreet, which together provide additional income.
Other Investments
He has diversified his portfolio with investments in index funds, which generate about $10,000 per month, and various other ventures, including software products such as SendFox.
Here's a graph showing how Noah Kagan's annual revenue grew steadily over the years, reaching $3.6 million per year in 2024.
In this video, Noah Kagan explains how he brings a business idea to life in just 48 hours:
Current State and Income Factors
Noah Kagan’s current net worth of $70M is a testament to his successful business ventures and strategic investments.
This pie chart is a rough representation of Noah Kagan's income:
Several Factors Affect Kagan's Steady Income Flow
- Diverse Income Streams: Kagan has multiple sources of income, reducing Several factors affect Kagan's steady income flow.
- Diverse Income Streams. Kagan has multiple sources of income, which reduces his dependence on any one business and spreads the risk across different ventures.
- Cryptocurrency Boom. His early adoption and continued investment in cryptocurrencies has significantly increased his net worth.
- Content Creation. His YouTube channel, blog and podcasts have not just generated him direct income, but also created an audience of trusted fans and enhanced his personal brand, attracting more business opportunities and customers.
- Business Expansion. The continued growth and success of AppSumo and other ventures under the Sumo Group have ensured a steady increase in revenue and profitability.
If you're also a media creator ready to kickstart your own business, these ideas can inspire you:
Noah Kagan's entrepreneurial journey in IT and digital marketing is inspiring – and shows how rewarding it can be to get fired from a big company if you play your cards right and try launching different projects until you get it right. From his early days at Facebook to building a multimillion-dollar empire with AppSumo, Kagan has shown what a resilient, innovative and strategic approach can do.
His current net worth of $70M reflects his successful ventures and smart investments, making him a prominent figure in the entrepreneurial community.
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