Aug 13, 2024 9 min read

The 23 Best ChatGPT Prompt Examples for Real Estate Marketing [2024]

Want to take your real estate marketing to the next level? Here is a strong collection of 23 best ChatGPT prompts you can use to work smarter, not harder.

In this fast-paced world of real estate, where every minute counts in the making of a deal, success for an agent is going to be based on more than a deep understanding of the market. With the backing of AI technology like ChatGPT, real estate professionals enhance their marketing strategies, smoothen operations, and engage clients in ways never thought possible before. With the right prompts, any seasoned investor, agent, or broker looking to raise their business to a whole new level in the business will find it to be a game-changing experience.

These prompts, from crafting compelling property descriptions to generating leads, have been developed to save you time and help drive success. Below, we’ve curated 23 of the best examples of ChatGPT prompts for real estate marketing that every professional should have in their toolkit.

1. Property Description

With this prompt, you are sure to come up with detailed, inviting descriptions of the property, focusing on the specs of the particular property to catch potential buyers' eyes from the onset.

Prompt: "Write 3 real estate listing descriptions for a property located in [location]. This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] sqft."

Social media is such a rich source of real estate leads. To catch more clients, this task gives an opportunity to create engaging visual content that can wow the eyes of potential customers.

Prompt: "Create 5 Instagram post ideas for a new luxury home listing in [location]. Hashtags and call-to-action are included."

3. Email Campaign for Lead Generation

Continuous communication keeps the leads warm. This prompt does just that but ensures potential buyers are taken through the process of decision making.

Prompt: "Write a 3 part email series to nurture leads interested in purchasing a home in [location]. Focus on market trends, available listings, and why now is a great time to buy."

Get to know Sahil Bloom and his newsletter strategy:

4. Attention-Grabbing Headlines

People see headlines as soon as they load the page. And this prompt will make sure that your content doesn't get lost in the shuffle.

Prompt: "Create 5 catchy headlines for a blog post about investing in real estate in [city/state]."

5. Creating a Buyer Persona

To make sure you focus on your target group, this one will come in handy. It will ensure the detailed buyer persona you are creating essentially guides all your marketing endeavors.

Prompt: "Create a buyer persona for a real estate investor interested in multifamily investment properties in high-density urban locations."

6. Writing Market Trend Excerpts

Market reports help you establish your expertise. This prompt quickly generates accurate summaries that sound professional.

Prompt: "Summarize current real estate market trends in [city/state] for a quarterly report, including data on home prices, inventory levels, and average days on market."

7. Creating Video Scripts for Property Tours

Video is super engaging. This prompt will help build very polished, information-packed scripts for virtual tours.

Prompt: "Write a two-minute video script for a virtual condo tour in [location]. Emphasize major features and the neighborhood."

8. Crafting Client Testimonials

Testimonials engender trust. This prompt makes it easy to craft natural-sounding, compelling reviews that resonate with future clients.

Prompt: "Build a client testimonial to describe an experience of a first-time homebuyer who just closed on a house in [location]."

9. Writing a Real Estate Blog Post

Blogging drives traffic and establishes authority. This prompt helps generate content that appeals to commercial investors.

Prompt: "Write a 500-word blog post on the benefits of investing in commercial real estate in [city/state]."

10. Outlining a Real Estate Investment Strategy

Investors want clearly defined next steps. This prompt gives a simple but proven effective strategy that can be easily customized for your situation.

Prompt: "Outline a simple investment plan for someone looking to acquire and hold residential properties in [location]."

11. Developing a Local Neighborhood Guide

Local knowledge is one of your most significant selling points. This prompt will generate two valuable resources for potential buyers who don't know their way around.

Prompt: "Create a report that does an assessment of neighborhoods in the area that are most attractive to young professionals. The report should include statistics about schools and local amenities, as well as average residential prices."

12. Writing an Open House Announcement

Open houses drive interest. This prompt will get people excited and will drive some good prospects to your event.

Prompt: "Write a description for a Facebook event of an open house for the new listing in [location]. Showcase key features and what makes this property unique."

13. Compose a Follow-Up Email From a Property Showing

Follow-ups keep you top of mind. This prompt ensures your communication is professional and timely.

Prompt: "Compose a follow-up email to a buyer who just viewed a home in [location]. Highlight some outstanding features of the home and welcome any questions."

Newsletters keep clients in the know. This prompt gives you worthwhile content that keeps your audience engaged and interested.

Prompt: "Write a feature article for a monthly real estate newsletter about the rise in property values in [city/state]."

Michael Houck generates around half a mill from his newsletter empire. Explore his strategy and tips:

15. Create a Real Estate Flyer

Flyers are an essential part of local marketing. This exercise guides the creation of a concise, easy-to-understand message that catches the eye.

Prompt: "Design a catchy flyer description for a new real estate offering in [location], detailing major selling points such as price, square footage, and unique features."

16. Creating a SlideShow for Real Estate Investors

Investors want concrete information. This prompt will ensure that your presentation is both complete and influential.

Prompt: "Develop a 5-slide presentation to present to real estate investors interested in the [city/state] market. Adding data on recent sales, rental yields, and forecasted growth."

17. Writing a Cold Outreach Email

Cold emails are tough but necessary. This prompt will help create a message that captures attention and generates interest.

Prompt: "Write a cold outreach email to a real estate investor about a new commercial property opportunity in [location]. Outline the investment potential and location benefits."

Cold emails became the primary client acquisition channel for Jacob Klug. Discover more about this young genius and his approach:

18. Creating a Real Estate Infographic

Visual information is engaging and easy to absorb. It positions this prompt to create visual ideas of complex processes in a very simple, easy-to-understand way.

Prompt: "Design an infographic outline that will describe the steps associated with buying a home in [location], from pre approval to closing."

19. Writing a Google Real Estate Ad

Ad copy cannot be dull; it needs to be snappy and get results. This prompt helps create a message that drives clicks and conversions.

Prompt: "Write a Google Ad copy for a new condo development in [location]. Emphasize luxurious features and competitive pricing."

20. Real Estate Podcast Episode Script

A podcast is a great medium to demonstrate your knowledge. It will help organize your thoughts into a coherent and compelling story.

Prompt: "Prepare a 10-minute podcast episode script on the current real estate investment opportunities in [city/state]."

21. Creating FAQs for a Real Estate Website

FAQ is always helpful to improve user experience. This prompt makes you handle common users' concerns that will make your website more valuable and user-friendly.

Prompt: "Write 10 Frequently Asked Questions about a real estate website specialized in first-time homebuyers. Simple answers must be provided."

22. Write a Summary of a Property Valuation Report

Nobody wants to feel like they're on the wrong end of a bad deal, so you seizing this will help craft a professional-looking report that will instill that confidence.

Prompt: "Write a summary for a property valuation report on a residential home in [location]. Key influential factors about the value shall be included."

23. Lead Magnet for Real Estate Investors

The prime tools for leading customers into your email list are the lead magnets. This prompt will help you write a valuable resource that will attract and convert potential clients.

Prompt: "Design a lead magnet entitled '10 Tips for First-Time Real Estate Investors in [location]' for an online real estate investment audience, provide valuable and usable advice, and issue a call to action."

Matt Giovanisci created a great example of a lead magnet. Check it out:

Power up with AI using ChatGPT, and take your real estate marketing to the next level. These 23 best ChatGPT prompts for real estate agents, investors, brokers, and marketers render practical solutions for everyday challenges within the industry. Whether incorporated into your workflow to save time or enhance communication, in the end, these prompts will bring more success to your real estate business.

Go ahead and try them—take a leap—and see the difference these prompts are going to make in your real estate marketing.