20 Solopreneur Business Ideas for Copywriters

If you have a way with words and are thinking about making a living out of it, starting a copywriting business as a solopreneur is a very promising idea. Copywriting is a specialized skill that can and should be monetized — the question is, how? We've selected 20 relevant business ideas for copywriters who want to carve out their own niche in the market.

1.SEO Content Writing Service

As a B2B service, your startup can create SEO content that will improve your clients’ search engine rankings and attract more organic traffic. Offer writing SEO-friendly posts and optimizing website copy for keywords to help businesses increase their online visibility.

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2.UX Copywriting

User-focused content is essential for a successful business. From websites and mobile apps to chatbots and email campaigns, users need guidance for a seamless and intuitive experience — and you can create a copywriting service that will be that guide.

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3.Product Description and Review Copy

Compelling product descriptions, persuasive reviews and effective product copy are what move the needle on sales. Use your knowledge of marketing psychology and consumer behavior to increase your client’s sales and customer satisfaction.

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4.Email Copywriting

A killer subject line, an intriguing preview text, knowing how to hook your audience so they forget about the unsubscribe button and bring you sales is a whole skill set that can be turned into an email copywriting business.

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5.Copywriting Training for Business Owners

Offer workshops and training sessions to entrepreneurs who want to use copywriting techniques themselves. This can include creating an online course or hands-on sessions on writing sales pages, using AI writing tools, or sharpening general writing skills.

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6.Social Media Copywriting

Tailor your copywriting service for social media marketing campaigns to help businesses increase their online presence and engagement. This can include writing engaging social media posts, ad copy, and developing social media strategies.

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7.Copywriting for Professional Bloggers

Creating clickable headlines and blog posts that engage audiences requires an understanding of marketing and a command of the language — and you can sell those skills by helping bloggers and influencers develop their personal brand and tone of voice.

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8.Copywriting Service for Visual Arts

Visual artists often struggle to put their work into words. You can create powerful artist statements for paintings, sculpture, ceramics, photography, as well as gallery descriptions that present the artist's talent and intent to the world.

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9.Copywriting for Landings and Sales Funnel

Help businesses convert website visitors into customers through the power of the right words. Create persuasive and empathic calls to action and sales funnel content to increase conversions and revenue.

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10.PR and Press Release Copy

Focus your business on press release writing: it's always in demand to attract media attention and increase brand awareness. This can include writing pitches and PR strategies to help companies generate buzz and media coverage.

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11.Copywriting for Nonprofits

Non-profit organizations often struggle to communicate their mission and values to the public. Let the companies come to you for fundraising campaign copy, website content, and social media posts.

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12.Real Estate Copy

Persuasive copy is always in demand when selling real estate. By focusing on real estate listings, you can help agents by creating property descriptions that attract potential buyers and sellers.

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13.Copywriting for Event Promotions

As a copywriter specializing in event promotions, you can help create eye-catching descriptions and social media posts that attract new attendees, drive ticket sales, and set your client apart from the competition.

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14.Travel and Tourism Business Copy

The travel industry is highly competitive, and companies need original copy to stand out. Offer your services to create destination guides and promotional materials that transport readers to another place through text.

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15.Copywriting for Medical and Healthcare Professionals

Your copy can help doctors and clinics present their skills and services to potential patients. Break down complex medical terms and make healthcare accessible to customers through educational materials, blog posts, and website content.

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16.Music Industry Copy

Bands, individual artists, and producers rely on music marketing to attract new listeners, promote concerts and album releases, and connect with their community. Your copy can be the link between people and music, helping to drive sales for the artist.

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17.Professional Branding Copy

Create resumes, LinkedIn profiles and professional bios to establish the client's professional or personal brand. Your solopreneur business can go hand in hand with career coaching, helping clients with resumes, CVs and cover letters to help them land a job.

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18.Food Industry Copy

Create a copywriting service for restaurants, cafes, food trucks, coffee shops, and delivery services that will craft visual and descriptive copy for menu descriptions, ads, and social media posts.

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19.Copywriting for the Entertainment Industry

Professional copywriting organically expands the reach of media and entertainment companies. Monetize your copy by creating sellable press releases, marketing materials, and social media campaigns to influence potential customers.

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20.Copywriting Courses

If you're confident in your copywriting skills, one way to monetize them is to share them. Create courses and workshops that break down the basics of the profession for other less experienced copywriters or complete beginners.

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By choosing (or being inspired by) one of the 20 business ideas outlined in this article, you can take the first step toward building a B2B copywriting service, capitalize on your skills, and start running your own show.