Jun 26, 2024 8 min read

20 Profitable Sport Business Ideas You Can Start Today [2024]

In 2024, almost any field can be turned into a business venture, and sports is no exception. This article is for everyone who's really passionate about sports and wants to turn that passion into an entrepreneurial venture to monetize it. Because now is the time to take action - and we're here to help! Whether you're looking to start a small sports business or take it to the next level, the market is all yours and ready to be tapped. So here are 20 profitable sports business ideas you can start today.

1. Personal Training Services

Starting a personal training service is a fantastic way to capitalize on the fitness craze. As people become more health conscious, the demand for personal trainers continues to grow. Think about what you can offer that will set you apart from the competition. Once you've got your gimmick and your fitness trainer license, you can start working with people one on one, in groups, or even virtually.

Read this step-by-step guide on starting a business in this sphere.

2. Sports Coaching

Offering coaching services can be a rewarding business if you're an expert in some particular sport. Be it soccer, basketball, or tennis; parents don't hesitate to pay for quality coaching in order to see their kids excel at sports.

Check out how a big LA studio positions the same service.

If you're starting to think that consulting is something you'd be good at as an entrepreneur, check out this article for more ideas on consulting businesses:

3. Sports Blogging and Vlogging

Sports blogging and vlogging are great ways to share your passion while earning money through ad sales, sponsorships, and affiliate marketing. You can cover sports news, provide analysis, or offer tutorials and training tips to your followers and clients.

See Alex Hormozi's IG page: this man has built his entire career in the sports industry, and he started out from owning a single gym. Now he has a network worth $150 million.

4. Sports Equipment Store

A classic yet still lucrative idea for starting your business is a sports equipment shop. You can sell everything starting from soccer balls up to fitness gear. With the rise of e-commerce, you can also reach a larger audience by selling all the items online.

This comprehensive business plan template can help you in this venture.

5. Fitness App Development

Developing a fitness/workout/meal planning/healthy habits app can be very lucrative. Here are other ideas for your future app: workout plans, progress tracking, AI-powered personal trainers, virtual fitness challenges, mindfulness and meditation, and even general nutrition advice. These are all very popular apps that you can monetize through subscriptions or in-app purchases.

For more ideas on how to turn your web development skills into a solopreneur business, click here:

6. Sportswear Brand

Starting your own sportswear brand can be highly profitable. Consider making an emphasis on the quality, comfort, and style of the activewear. You can sell your products online or through retail stores.

See this website as an example of a successful brand establishment. Cassey Ho, a social media fitness entrepreneur and a bright personality, has created her own sportswear brand that is thought-out, of the highest quality, and very popular with her followers.

7. Sports Event Management

Organizing sports events, tournaments, and competitions can be your life's work, and your business. From local leagues to corporate sports days, opportunities to make money in this area abound. All it takes is good organizational skills and contacts.

Read more about organizing a sports event here.

8. Health and Wellness Retreats

Combining travel with fitness, health, and wellness retreats are increasingly popular. Offer packages that include fitness training, yoga sessions, healthy meals, and wellness workshops.

See a few or examples of the already established and renowned retreats focusing on yoga in the USA and Canada.

9. Sports Facility Management

Managing sports facilities like gyms, tennis courts, or swimming pools can be a steady income source. Make sure that the facilities are well-maintained and provide top quality service to the various customers.

You'd be surprised, but even a website about pool maintenance can become a rewarding project and make you a millionaire. Read how Matt Giovanisci made $1,000,000 on a website about pools:

10. E-Sports and Gaming

The e-sports industry is booming. You can start an e-sports team, become an e-sports trainer, organize gaming tournaments, or create content for gaming enthusiasts. Sponsorships and advertising would bring in a lucid revenues.

Check out the upcoming events in the world of Esports.

11. Sports Photography and Videography

Capturing quality moments in sports can prove to be a lucrative niche. Offer your services at sporting events, team photography and individual athlete portfolios. Good equipment and editing skills are essential.

For example, here's an IG page of a sports photographer, @morganmaassen.

12. Sports Nutrition

If you are a nutritionist, specializing in sports nutrition consulting could bring high performance athletes onto your radar. You can offer customized plans, workshops, and even sell supplements to support your offerings. You also can run and monetize social media pages.

Here's an example of an article you could put out.

13. Adventure Sports Business

Offer adventure sports like rock climbing, whitewater rafting, zip-lining, or any such activity to attract those who are adventure loving; ensure safety measures and professional guidance.

Take inspiration from these climbing gyms.

14. Yoga For Men

Yoga continues to grow in popularity. By opening a yoga studio, you can meet the growing demand for wellness and mindfulness practices. You can offer different styles and levels of yoga classes, and also specialize in yoga for men - an almost untapped niche where you can attract clients who want to increase their strength and physical fitness, but don't enjoy extreme and heavy lifting.

See what a yoga session for men looks like in YouTube video format and how many likes and appreciative comments it gets.

15. Sports Therapy and Rehabilitation

Opening a sports therapy clinic could be very fulfilling if you have a background in the field of physical therapy. Help athletes recover from injuries and increase their performance by providing special treatments.

Check out these sport rehab influencers, the Prehab Guys.

16. Custom Sports Merchandise

Selling custom sports merchandise, from team jerseys to personalized gear, can be highly profitable. Partner with local sports teams/schools to supply their custom orders.

Take inspo from this website with custom sports uniforms, for example.

17. Online Sports Courses

Design and sell sports and wellness online courses: educate novices and athletes on techniques, strategies, and fitness routines to make their life better and earn good money in the process. You can use platforms like Udemy or Teachable to attract more customers.

Watch this video on how to build a legit online course from scratch:

18. Sports Podcasting

Run a sports podcast in which you bring out the latest happenings in sports, interview athletes, and offer analytical suggestions. The podcast offers inroads to money through sponsorships, ads, and tips from listeners.

Check out the existing and popular podcasts that you can use as inspiration for your own.

19. Fantasy Sports Platform

Fantasy sports are immensely popular, so it's a promising niche for a business to grow. Creating a fantasy sports platform can attract a large user base. Monetize through premium memberships, entry fees, and advertisements.

If you're a complete beginner and want to know more, read this article.

20. Soccer Academy

Soccer is one of the most popular sports in the world. Starting a soccer academy could turn out to be an excellent idea for budding talent. Provide training programs, summer camps, and skill development sessions.

See this IG page to get a taste of a community that you can create.

As you can see, in 2024, sports is about more than staying fit, toned and healthy: it's about delivering all those benefits to people and making good money in the process. The sports industry offers amazing opportunities for entrepreneurs who are ready to dive in: the only step left is to take it. With the right planning, passion and perseverance, you can use these 20 sports business ideas to turn your sports entrepreneurship dreams into reality. Start exploring these sports business opportunities today and carve out your niche in this exciting field.